SAME is guided by a Board of Advisers, who are experienced industry captains and experts in various fields to advice on the development of SMES. Mr. LL Koong, Managing Partner of Reanda Malaysia was appointed as one of the Adviser, who will provide important inputs to aid the direction of SAME.
The main objective for the establishment of SAME is to assist Malaysia SMEs in every dimension. It aimed to act as a one-stop information dissemination for ministries as well as government agencies and local trade associations. The idea is to get local entrepreneurs to embrace innovative technology to reduce foreign labour and be competitive and export oriented globally.