Reanda International hosted a successful side event and exhibited at the FITA2024 International Conference in Tunisia

On 11-12June 2024, Reanda International proudly hosted a highly successful side event and exhibited at the prestigious 7th Financing Investment and Trade in Africa (FITA 2024) international conference in collaboration with Reanda Cameroon, Reanda Saudi Arabia, Reanda Tunisia and Reanda UAE. Organized by the Tunisia Africa Business Council, the event took place at the Laico Hotel in Tunis, Tunisia.

Reanda International’s side event entitled “The Belt and Road Gate way for Chinese Enterprises to Africa, Europe and the Middle East” attracted a large audience. It was moderated by Ms. Nadia Yaich, Managing Partner of Reanda Tunisia. Distinguished speakers included Mr. Franklin Lau, CEO of Reanda International, Mr. Avinash Jagetiya, Regional President of the Middle East and Africa Region of Reanda International, Managing Partner of Reanda UAE and Mr. Abdullah Alsemail, Eastern Region Manager of Reanda Saudi Arabia.

Mr. Franklin Lau, CEO of Reanda International

Mr. Avinash Jagetiya, Regional President of the Middle East and Africa Region of Reanda International, Managing Partner of Reanda UAE

Ms. Nadia Yaich, Managing Partner of Reanda Tunisia

Mr. Abdullah Alsemail, Eastern Region Manager of Reanda Saudi Arabia

Mr. Vincent Ngankam, Managing Partner of Reanda Cameroon

During the side event, the speakers shared with the attendees valuable insights into business collaboration opportunities between China, Africa and the Middle East. They delved into China's pivotal role in infrastructure development, technological knowledge transfer, regional integration and economic connectivity in Africa. They explored emerging trends and opportunities in the China-Africa-Middle East triangular cooperation and showcased Reanda International’s role, experience and capabilities in assisting Chinese enterprises in their global expansion endeavors.

Reanda International's booth at the conference also drew significant attention from visitors. Representatives from Reanda Cameroon, Reanda Saudi Arabia, Reanda Tunisia and Reanda UAE were full of spirit to introduce Reanda International and conducted in-depth and productive exchanges with regional enterprises including senior management from Sichuan Road and Bridge Group and investors.

This event served as an invaluable platform to highlight Reanda International’s extensive expertise in serving Chinese enterprises to meet the unique challenges and opportunities of the dynamic business landscape in the Middle East and Africa region and to foster business collaboration. On behalf of Reanda International, CEO Mr. Franklin Lau expressed his appreciation to the Tunisia Africa Business Council for extending this invitation.

Tunisia, as a strategic connecting point in Africa, linking European and Arabic countries, has emerged as a crucial location for Reanda International's business development in the Middle East and Africa. Ms. Nadia Yaich, the Managing Partner of Reanda Tunisia, is widely recognized for her leadership and consulting experience, having been voted the most entrepreneurial woman in Africa by the Tunisia Africa Business Council and one of the 365 most influential women in the Arab world by Women in Business Arabia. Together with Reanda Tunisia, Reanda International will expand our presence in French-speaking countries in Africa, such as Congo, Guinea, Gabon, Mauritania, and Morocco, and support Chinese enterprises to develop business in Africa under the “Belt and Road” Initiative.

Group photo of CEO Mr. Franklin Lau and the representatives from Reanda Cameroon, Reanda Saudi Arabia, Reanda Tunisia and Reanda UAE

Group photo of the Reanda International delegation with the King of Cameroon

Group photo of the Reanda International delegation with Mr. Aniz Jaziri, the founder of Tunisia Africa Business Council

CEO Mr. Franklin Lau was interviewed by the Voice of Africa, an African media platform

From left to right, Mr. Avinash Jagetiya, Regional President of the Middle East and Africa Region of Reanda International, Managing Partner of Reanda UAE; Mr. Rashed Awaji, Vice-Regional President of the Middle East and Africa Region of Reanda International, Managing Partner of Reanda Saudi Arabia; Ms. Nadia Yaich, Managing Partner of Reanda Tunisia; Mr. Franklin Lau, CEO of Reanda International

From left to right, Mr. Abdullah Alsemail, Eastern Region Manager of Reanda Saudi Arabia; Mr. Avinash Jagetiya, Regional President of the Middle East and Africa Region of Reanda International, Managing Partner of Reanda UAE; Mr. Rashed Awaji, Vice-Regional President of the Middle East and Africa Region of Reanda International, Managing Partner of Reanda Saudi Arabia; Mr. Abdulaziz Alsultan, Vice President of Reanda Saudi Arabia

From left to right, Mr. Vincent Ngankam , CEO of Reanda Cameroon; Mr. Franklin Lau, CEO of Reanda International; Mr. Abdullah Alsemail, Eastern Region Manager of Reanda Saudi Arabia

 

Visit this link to check out our recap video:

https://www.linkedin.com/feed/update/urn:li:activity:7214214070030192641

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