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Reanda International proudly announces its impactful participation at the recent Accounting Technology Conference organised by the Saudi Organization for Chartered and Professional Accountant (SOCPA) on 16 October 2024, in Riyadh, Saudi Arabia. Under the leadership of the headquarters of Reanda International and the stronger management team of Reanda Saudi Arabia, the firm is set to achieve remarkable growth and increased Reanda’s brand visibility and influence in the Middle East region.
The Accounting Technology Conference served as a platform for industry experts to share knowledge and explore the latest technological advancements in accounting. This prestigious event garnered sponsorship from leading organizations, including Aramco, the world's largest oil company and investment house, the Capital Market Authority, Monsha’at, General Court of Audit, Ministry of Finance, Saudi Central Bank, Zakat, Tax and Customs Authority, etc. Reanda Saudi Arabia was honored to be recognized as one of six professional partners at the conference, standing alongside major industry players, including the Big Four. This recognition reflects Reanda Saudi Arabia's strong market position and unwavering commitment to excellence in professional services.
Mr. Franklin Lau, CEO of Reanda International, and Dr. Sidney Tam, CEO of Reanda Consulting (HK) were invited to attend the conference. Dr. Tam participated in a panel discussion titled “Future of the Accounting Profession in Light of AI Development” and shared his insights on the transformative impact of AI in the accounting sector. Moreover, he conducted a workshop on “Transforming Traditional Accounting Processes to Digital”, showcasing Reanda's expertise in leveraging AI to enhance accounting practices.
During this pivotal trip, CEO Mr. Lau, along with the management team of Reanda Saudi Arabia, paid a courtesy meeting with Mr. He Song, Minister-Counsellor for Economic and Commercial Affairs at the Chinese Embassy in Saudi Arabia. Mr. Lau presented Reanda International's robust growth trajectory in the region, receiving invaluable insights and guidance of the firm’s strategic direction from Minister-Counsellor Mr. Song.
Reanda Saudi Arabia has demonstrated an impressive growth over the year, expanding its management team to five partners under the new leadership of Chairman, Mr. Abdulaziz Alnaim with a rich professional background from Big Four, along with Mr. Rashed Awaji, the original Managing Partner and now CEO, Audit Partner Mr. Abdulaziz Alshehri, Tax Partner Ms. Shrouq Alsuhaim, Legal Partner Ms. Sarah Almutairy, and Partner Mr. Almutairy. This exceptional leadership team is driving internal reforms and attracting top talent, positioning Reanda to undertake large-scale projects and enhance service offerings, particularly for Chinese enterprises.
On behalf of Reanda International, CEO Mr. Lau commended Reanda Saudi Arabia’s active participation in prestigious local events, emphasizing how these efforts significantly bolster the Reanda brand across the Middle East. With a proactive approach, Reanda International continues to collaborate with Reanda Saudi Arabia to enhance the brand visibility, promote our professional services, and build enduring trust with clients, setting the stage for a prosperous future.
CEO Mr. Franklin Lau led the Reanda International delegation to pay a courtesy visit tomeet with Mr. He Song, Minister-Counsellor for Economic and Commercial Affairs of the Chinese Embassy in Saudi Arabia.
Reanda Saudi Arabia was honored to be the Silver Professional Sponsor of the Accounting Technology Conference. Mr. Abdulaziz Alnaim, Chairman of Reanda Saudi Arabia receiving the sponsor appreciation plaque from SOCPA.
Mr. Franklin Lau, CEO of Reanda International, and Dr. Sidney Tam, CEO of Reanda Consulting (HK) were invited to attend the Accounting Technology Conference, where Dr. Tam participated in a panel discussion and a workshop to share his expertise and insights in AI.
Group photo of the Reanda International delegation, including CEO Mr. Franklin Lau, Mr. Abdulaziz Alnaim, Chairman of Reanda Saudi Arabia, Mr. Rashed Awaji, CEO of Reanda Saudi Arabia and Dr. Sidney Tam, CEO of Reanda Consulting (HK) with Ms. Asmaa Resmouki, President of International Federation of Accountants (IFAC) and Mr. Barry Melancon, CEO of the Association (AICPA&CIMA), President of the AICPA.
