Soft launch of Reanda International logo and brand

Mr. Huang Jinhui, chairman and Mr. Kevin Tang, director of Reanda International announced the soft launch of the Network's new logo at the accounting-themed event during the China Beijing International Fair for Trade in Services (CIFTIS) in Beijing, China on 31 May 2013.

As we strive to grow and advance as the leading accounting network in the Asian region, it is more important than ever that we promote our brand saliently to foster a strong international identity across all territories where we have presence. The new restyled logo is more modern and contemporary in terms of its style and colours while retaining the existing core elements of the "R" form. The emphasis is on the letter "R" representing the Reanda brand name, which was originated from the Reanda China member firm since 1993.

Presenting on the change of the corporate logo, Mr. Kevin Tang said, "Our new logo is easy to read and offer a modern visual identity that better reflects our philosophy of integrity, internationalism and professionalism as well as our standing as a dynamic new force amongst the global accounting networks. The new logo also embodies the energetic spirit and the ongoing commitment for growth of the Reanda Network."

"The letter "R" in the new logo blends four intersecting cube-units in straight and round shapes, representing the professionals teaming up from different member firms in a well-joined force. The centre spot is the focus and vision that leads to success. The new logo indeed signifies the seamless collaboration amongst the Reanda member firms as well as the focus to provide high quality professional services in the international context. With our energetic and innovative spirit, we endeavor to bring prosperity and win-win solutions to Reanda clients."

The soft launch involved the debut of our new logo on the Reanda International website. The new logo will gradually be rolled out across all of the network's communications in the 3rd quarter of 2013.