The 2nd China Beijing International Fair for Trade in service - Accounting Services

On 31 May 2013, a delegation of 30 representatives from member firms, led by Mr. Huang Jinhui, Chairman of Reanda International, was invited to participate in the accounting-themed conference during the 2nd China Beijing International Fair for Trade in Services (CIFTIS) held in Beijing, China.

Themed Building Brand & Going Global New Impetus in Promoting the value of Accounting Services, the conference was hosted by the Chinese Institute of Certified Public Accountants (CICPA) to showcase the significant growth of China's accounting sector in relation to internationalization and the future development of the industry in accordance with the "Outline of 12th Five-Year Plan for Development of Trade in Services". The conference began with opening remarks from leaders from the central government in China including Mr. Ma Lin, Deputy Secretary-general of Beijing Municipal Government, Mr. Zhou Liujun, Director of Department of Trade in Services under Ministry of Commerce, Mr. Li Xiaoqiang, Division Director of Chief Accountant's Office in China Securities Regulatory Commission and Mr. Yu Weiping, Assistant Minister of Ministry of Finance.

These were followed by 5 signing ceremonies of cooperation agreement between several local CPA organizations, prominent clients or overseas CPA firms, during which Reanda International signed the new New Zealand member firm Geoff Bowker Chartered Accountant and the new Russian member firm Postgraduate-RAA on stage in front of hundreds of accounting leading professionals. Reanda International now has representation in 14 different countries/territories internationally.

Following the signing ceremony session, Ms. Ana Gyorkos, Data and Analysis Editor of International Accounting Bulletin (IAB), delivered a keynote speech to introduce the international accounting network and association ranking published by IAB, a leading publication for the global accounting industry. The international ranking of Reanda International was also highlighted in the speech. Reanda International is the first ever China-branded international accounting network making debut in the IAB ranking. Since 2011, the aggregate fee income of Reanda International has increased by 51% in the two years. The contribution from our member firms catapulted us to rank 20th largest international accounting network and 15th largest network overall in Asia-Pacific region in 2012. Ms. Gyorkos also shared insights about the Chinese accounting market and its international dimension. According to IAB's data, the accounting market in China is less concentrated than in most other countries. The present market structure gives an edge for domestic networks entering and penetrating the China market.

The conference concluded with 4 press releases by local CPA firms and organizations to launch and promote their brands. During this session, Mr. Huang and Mr. Kevin Tang, director of Reanda International unveiled the Reanda International's new logo. In addition to presenting the new logo and branding initiative, Mr. Tang announced the soft launch of the China Desk Program in second half of 2013. In the first phase, the China Desk will be established in four member firms including Reanda Hong Kong, Reanda Malaysia, Reanda Singapore and Reanda Australia and staffed with Chinese professional accountants who have extensive experiences in serving China-based enterprises. The Chinese professionals, to be stationed in overseas members on a regular basis, will work hand-in-hand with the local members to provide professional services to Chinese enterprises doing business in overseas. To this end, the China Desk Program seminar was held at the Beijing Sunworld Dynasty Hotel on 1 June 2013. The seminar provided an excellent opportunity for representatives from Reanda members to learn, discuss and exchange ideas about the China Desk program. The seminar began with the introduction by Mr. Huang about the strategic growth plan of Reanda International, the recent development of Reanda China along with the ideas of China Desk program. The seminar continued with the presentation by the CEO to introduce the first draft of the International Business Operation Manual. The seminar was further brimmed with the presentation by Mr. Kelvin Tang to share his views on the cultural differences in the Chinese and overseas workplaces. This was followed by an interactive discussion on the implementation plan of China Desk and details of the draft Manual. All the valuable ideas and suggestions were recorded for further assessment for the launch of the program this year.

Prior to the CIFTIS, the Reanda delegates also participated in two lively discussion sessions with the senior executives from Reanda China's prominent client - the China National Machinery Industry Corporation (SINOMACH) and the China National Petroleum Corporation (CNPC) held at their headquarter offices respectively on 30 May 2013. SINOMACH, the world's Fortune 500 enterprises, is the biggest machinery manufacturer in China; Licensed by the China government, CNPC is an integrated international energy company, China's largest oil and gas producer and supplier. Based in China, CNPC have oil and gas assets and interests in 33 countries in Africa, Central Asia-Russia, South America, the Middle East and the Asia-Pacific. Both the representatives of the SINOMACH/ CNPC and the Reanda delegates exchanged ideas and views on facilitating Chinese enterprises to conduct business in a global context.

The Board Meeting of Reanda International was held at the Beijing Sunworld Dynasty Hotel on the same day of the CIFTIS on 31 May 2013.

About CIFTIS

As approved by the China State Council, CIFTIS was jointly hosted by the Chinese Ministry of Commerce and the Beijing Municipal Government every year in Beijing starting from 2012. It is positioned as the only comprehensive service trading platform covering 12 sectors of trade in services all over the world.

The CIFTIS this year was held from May 28 to June 1 in 2013 at China National Convention Center. Over 138,000 businesspeople from 117 countries and regions, including delegates from Fortune 500 companies participated in the CIFTIS.

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Mr. Huang Jinhui, Chairman of Reanda International, shakes hands with the representatives of the new New Zealand and Russian member firms in the signing ceremony during the CIFTIS

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Reanda delegates pictured in the venue of the accounting themed event during the CIFTIS at the China National Convention Center, Beijing, China

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Ms. Ana Gyorkos, Data and Analysis Editor of International Accounting Bulletin (IAB), delivered a keynote speech to introduce the international accounting network and association ranking published by IAB during the CIFTIS

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Mr. Huang Jinhui, Chairman of Reanda International, unveiled the Reanda International's new logo during the CIFTIS

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Mr. Tang Yishu, director of Reanda International, announced the soft launch of the China Desk Program during the CIFTIS

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Reanda delegates takes photo with the senior excutives of the SINOMACH at their office

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Reanda delegates takes photo with the senior excutives of the CNPC at their office

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The Chairman delivered a opening speech for the seminar on China Desk program